Why Weight Loss Resolutions Collapse Before January Ends — and How SWITCH Helps
SWITCH specializes in sugar-free, ketogenic-certified indulgent treats, ranging from pancake syrups and salted caramels to their legendary gummy bears.
(CLEARWATER, FL, January 05, 2026) 2026 is here, and with it an estimated 82 million Americans have set New Year’s resolutions in hopes of improving their lifestyle. Data suggests wellness and self-care are top priorities for this group: 25% want to exercise more, 23% want to focus on happiness, and 22% aim to eat healthier. (1)
“We’ve all been there — dieting aggressively, only to see the scale refuse to budge and frustration set in,” says Siouxie Boshoff, Founder and CEO of SWITCH. “That’s why we created SWITCH: thoughtfully made, sugar-free treats that support people trying to live healthier lives without sacrificing indulgence.”
“Quitter’s Day”: Breaking the January Barrier
Research shows that 92% of people do not follow through on their resolutions, and 43% abandon them before January ends. That’s why the second Friday of January — January 17, 2026 — is officially known as “Quitters’ Day.” (2)
Fixing the “All-or-Nothing” Trap
“The most common mistake we see is people going too hard, too fast — and burning out within days or weeks,” says Boshoff. “As someone who has struggled with weight and metabolic issues for most of my adult life, I know how overwhelming changing eating habits can feel. But it’s not impossible — it just requires a smarter strategy.”
Boshoff founded SWITCH in 2020 after going keto and realizing sugar had been one of the biggest hurdles in her own health journey. “It’s not that I couldn’t live without candy. But I’ve always been a ‘foodie’, and I learned that total restriction is unsustainable, especially during social gatherings.”
What started as an experiment with gummy bears quickly grew into a full line of guilt-free comfort foods, including caramels, pancake syrups, and more.
3 Tips to Improve Your Diet in 2026
For those looking to lose weight, cut down on sugar, or simply improve their overall health, Boshoff offers the following advice:
- Ditch the Sacrifice Mindset — “Cravings are a natural hormonal response — everyone has them. Trying to suppress them usually backfires. I’ve found there are almost always better options if you look for them. Keeping healthier treats at home allows you to stay consistent while still rewarding progress.”
- Be Prepared — “Social events are often the hardest moments. Watching others enjoy treats can feel discouraging. Having your own healthier options helps you stay on track without feeling punished.”
- Diet Smarter, Not Harder — “Rather than obsessing over cutting everything you love, focus on learning what truly supports your body. Many people don’t realize that so-called sugar-free options containing ingredients like isomalto-oligosaccharide (IMO) or maltodextrin can still spike blood sugar and fuel inflammation.”
“At SWITCH, we take the guesswork out of better-for-you indulgence by removing added sugar, artificial sweeteners, harmful dyes, artificial flavors, seed oils, GMOs, and any other BS — Bad Stuff,” concludes Boshoff. “Our goal is simple: to help people enjoy the foods they love while building healthier habits that actually last.”
About SWITCH
SWITCH (formerly Scrummy Sweets) is redefining indulgence. Since 2020, Founder and CEO Siouxie Boshoff has been on a mission to prove that truly zero-sugar, delicious, and healthy can coexist. Every SWITCH candy and sweetener is crafted without any BS — Bad Stuff (sugar, artificial ingredients, GMOs, or seed oils). Proudly produced in the U.S., SWITCH delivers guilt-free comfort foods that taste as good as you remember—without compromise, without confusion, and without spiking blood sugar. Learn more at www.switchsweets.com
References:
- Ballard, Jamie. “What Are Americans’ New Year’s Resolutions for 2026?” Yougov.com, YouGov, 23 Dec. 2025, today.yougov.com/society/articles/53789-americans-new-years-resolutions-2026-poll.
- Allen, Lark. “New Year’s Resolutions Statistics and Trends [2023].” Www.driveresearch.com, 13 Sept. 2023, www.driveresearch.com/market-research-company-blog/new-years-resolutions-statistics/.
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